The Winship Cancer Institute of Emory University offers a collaborative approach for dealing with cancer that begins as soon as a patient is diagnosed. The program considers the emotional, psychological and physical symptoms associated with cancer and its treatment.
Winship Cancer Institute of Emory University
And options for patients may include cognitive therapy, antidepressants, or both. Anger, fear, and anxiety mixed with the physical and emotional side effects of cancer treatments can lead to depression during and even after treatment, when patients may feel isolated.
Darren Johnson spent his 19th birthday undergoing a bone marrow transplant. A few weeks earlier, Johnson had been diagnosed with myelodysplasia, a form of leukemia in which the bone marrow fails to produce enough normal blood cells. He endured a year of treatment and then a lengthy recovery. (Watch “When Life Goes On,” a short video about his story.)
Only relatively recently have health care providers turned serious attention to the emotional well-being of cancer patients. They have realized that easing the emotional burden of a cancer diagnosis for patients and families may actually improve treatment and outcome.
Working with the news media is an effective way for academic researchers and physicians to educate the public, says Otis Brawley, MD, one of the most recognized figures in medicine today. Brawley spoke recently with physician/researchers at the Winship Cancer Institute of Emory University about the importance of working with the news media to explain difficult medical concepts and to influence public opinion on health issues and the importance of research.
Brawley is chief medical officer of the American Cancer Society and a professor of hematology and medical oncology at Emory School of Medicine. He is a regular contributor to CNN and is featured as one of four medical experts on cnn.com/health, one of the most widely viewed health-related websites.
Brawleyâ€™s advice? Concise messages are important when communicating through print or electronic media. He typically consolidates what he wants to say into three points, which helps keep the message simple and understandable. He also tries to include colleagues in descriptions of his work and avoid jargon.
Acknowledging the difficulty of communicating complex medical concepts and data in lay language for the average news audience, Brawley strongly suggests working with an institutionâ€™s media relations staff. This team can help physicians and scientists with their communications skills and connecting with the right audiences.
Encouraged by Emory’s success, Edmund Waller, MD, PhD, director of Emoryâ€™s Bone Marrow and Stem Cell Transplant Center says, “While 3,000 is a nice round number, it’s the middle of a growing and successful program. After 3,000 procedures, I know we all look forward to the future of this program.â€
Emory faculty-physicians were honored May 20 at the annual Health Care Heroes Awards celebration sponsored by the Atlanta Business Chronicle. All three are featured in this week’s edition of the newspaper.
She was nominated by the Georgia Cancer Coalition and honored for her work in reducing breast cancer mortality by increasing breast cancer awareness and leading the effort to diagnose the disease earlier in a high-risk population of minority women.
Last September the Avon Foundation awarded $750,000 to the Winship Cancer Institute at Emory and the Avon Comprehensive Breast Center. The grant is being used to continue community outreach, education, clinical access, and four research studies that directly affect care for the underserved populations in Atlanta. Since 2000, the Avon Foundation has awarded nearly $11 million to Winship and Grady to support leading-edge breast cancer research projects and improve outcomes for underserved women diagnosed with breast cancer in Atlanta.