Tracing the start of COVID-19 in GA

At a time when COVID-19 appears to be receding in much of Georgia, it’s worth revisiting the start of the pandemic in early 2020. Emory virologist Anne Piantadosi and colleagues have a paper in Viral Evolution on the earliest SARS-CoV-2 genetic sequences detected in Georgia. Analyzing relationships between those virus sequences and samples from other states and countries can give us an idea about where the first COVID-19 infections in Georgia came from. We can draw Read more

Reddit as window into opioid withdrawal strategies

Drug abuse researchers are using the social media site Reddit as a window into the experiences of people living with opioid addiction. Abeed Sarker in Emory's Department of Biomedical Informatics has a paper in Clinical Toxicology focusing on the phenomenon of “precipitated withdrawal,” in collaboration with emergency medicine specialists from Penn, Rutgers and Mt Sinai. Precipitated withdrawal is a more intense form of withdrawal that can occur when someone who was using opioids starts medication-assisted treatment Read more

CROI: HIV cure report and ongoing research

The big news out of CROI (Conference on Retroviruses and Opportunistic Infections) was a report of a third person being cured of HIV infection, this time using umbilical cord blood for a hematopoetic stem cell transplant. Emory’s Carlos del Rio gave a nice overview of the achievement for NPR this morning. As del Rio explains, the field of HIV cure research took off over the last decade after Timothy Brown, known as “the Berlin patient,” Read more

communications skills

Working with the news media to communicate medicine and science

Working with the news media is an effective way for academic researchers and physicians to educate the public, says Otis Brawley, MD, one of the most recognized figures in medicine today. Brawley spoke recently with physician/researchers at the Winship Cancer Institute of Emory University about the importance of working with the news media to explain difficult medical concepts and to influence public opinion on health issues and the importance of research.

Brawley is chief medical officer of the American Cancer Society and a professor of hematology and medical oncology at Emory School of Medicine. He is a regular contributor to CNN and is featured as one of four medical experts on cnn.com/health, one of the most widely viewed health-related websites.

Brawley’s advice? Concise messages are important when communicating through print or electronic media. He typically consolidates what he wants to say into three points, which helps keep the message simple and understandable. He also tries to include colleagues in descriptions of his work and avoid jargon.

Acknowledging the difficulty of communicating complex medical concepts and data in lay language for the average news audience, Brawley strongly suggests working with an institution’s media relations staff. This team can help physicians and scientists with their communications skills and connecting with the right audiences.

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